Why can Trigema operate successfully?

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Indeed this is a really good question, but the answer is not too complicated - it's the company's philosophy!

Trigema on the one hand only produces a relatively small range of garments, mainly for the sports or leisure sector and a lot of the products are unisex shaped. The clothes are very basic and casual and of course not the "latest fashion" but still everybody needs some basics... Trigema clothes are offered in a great variety of colours and the products are always affordable for the vast majority of german people. I mean the prices are more or less the same than Adidas or Nike, but they have a smaller margin on every piece because Trigema spends more money on resources and the production process. And people who care about the whole social responsibility issue might be more likely to pay the same price for Trigema clothes where they can be sure not to harm anyone by buying their products instead of purchasing Nikes garments on the other hand because their clothes are considered to be more fashionable but produced under inhumane conditions.

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In my opinion the company focusses on making profit as every other company does but they never ever lose the attitude of being responsible towards people, nature and the rest of the economy. I consider Trigema to be very different from other textile companies all around the world because of their philosophy of taking responsibility for all of their actions, processes, products and people involved in the business. The company itself might not be as profitable or valuable or fashionable as any other large fashion company but at least every member of the management and all employees can face theirselves in the mirror without being ashamed.