Sunday, November 28, 2010

The London experience...

Yesterday I went to London.
The weather was nice, it was extremely crowded and everybody seemed to wear fur...

First I was shocked. I couldn't believe it.
Then I started to wonder... and went into the first 3 stores that I could image to sell fur fashion - Primark, Topshop, Next.


I checked the fur coats, gloves,
scarfs and caps and couldn't find any piece that was actually fur - it is all faux!

What a relief!


Thursday, November 18, 2010

Another group fighting unethical companies: PETA


I'm sure everyone has seen a PETA campaign before. But what is PETA?
- It is the most famous and also largest organisation that protects animals and their rights in the world. The organisation has more than 2 million members and supporters as a lot of celebrities who are for example appearing in their campaigns.

PETA is not only active in the clothing industry where they try to stop people from buying fur but also in the food industry. The organisation tries to end the use and abuse of animals in harmfully and deadly experiments in laboratories in the food industry or in the cosmetics industry (learn more about the campaigns).

Monday, November 15, 2010

Why can Trigema operate successfully?

25€
Indeed this is a really good question, but the answer is not too complicated - it's the company's philosophy!
Trigema on the one hand only produces a relatively small range of garments, mainly for the sports or leisure sector and a lot of the products are unisex shaped. The clothes are very basic and casual and of course not the "latest fashion" but still everybody needs some basics... Trigema clothes are offered in a great variety of colours and the products are always affordable for the vast majority of german people. I mean the prices are more or less the same than Adidas or Nike, but they have a smaller margin on every piece because Trigema spends more money on resources and the production process. And people who care about the whole social responsibility issue might be more likely to pay the same price for Trigema clothes where they can be sure not to harm anyone by buying their products instead of purchasing Nikes garments on the other hand because their clothes are considered to be more fashionable but produced under inhumane conditions.
22€
In my opinion the company focusses on making profit as every other company does but they never ever lose the attitude of being responsible towards people, nature and the rest of the economy. I consider Trigema to be very different from other textile companies all around the world because of their philosophy of taking responsibility for all of their actions, processes, products and people involved in the business. The company itself might not be as profitable or valuable or fashionable as any other large fashion company but at least every member of the management and all employees can face theirselves in the mirror without being ashamed.

Sunday, November 14, 2010

Doing my own research...

Hi everybody,
my online survey is limited to 10 days and it will expire on Nov, 17th. Please help me out and fill in the questionnaire. It won't take more than 5 minutes!
Thank you so much!

Start now...

A good example for ethically correct behaviour...


Trigema is a textile producing company from a city close to my home. They have about 1200 employees. The business was founded in 1919 and since than has a unique position among all german clothing companies. Trigema is a family run company eversince and during their history of nearly 100 years the company faced several recessions, but always survived. 
Nowadays Trigema is Germany's largest producer of sports- and leisure wear. 3rd generation CEO Wolfgang Grupp still keeps up the company's tradition and philosophy:

- "100% made in Germany"
- preserve Germany as a production location
- use garment suppliers only from Germany and the EU
- achieve an outstanding level of social and economic responsibility

In detail this means in economical terms to use environmentally friendly production processes, run company owned power plants and reduce emissions. Besides Trigema supports local businesses and communities (by paying taxes for example) by keeping their own production in Germany.

Social responsibility can be seen in the skin kind and not chemically stressed garments, but more important in the company's attitude towards their employees.
Since 1969 there haven't been any enforced redundancies or short time work. Moreover Trigema guarantees employment to all children of their employees after they have finished education. 

Friday, November 12, 2010

A very old but still very genuine aphorism...


"Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws."             
                                                   Plato ( 427-347 B.C.)

To proof that this thought is still adequate for our contemporary world you just have to open a newspaper or watch the latest news on TV. And there are so many "around the law" things going on that we don't know yet and that we don't want to know I suppose. It's not only the fashion industry but everything and everwhere else...

Sunday, November 7, 2010

Doing my own research...

Hi, this time I'm trying to find out what other people (especially in my age) think about fashion and unethical companies. Therefore I would kindly ask you to fill in my online survey. It is very short, about 12 questions and it won't take much time. So please help me understand and just...

... click here to start!

Thursday, November 4, 2010

Bad Primark News again....

Last month Primark again got in the middle of the english press. The Mirror reported that Primark staff had been destroying slightly defective kids clothes. Naturally a big public discussion erased. But not only Primark has this company policy of shredding clothes that are faulty or not sold for several seasons. Also Inditex earned company Zara  was accused to be burning clothes a few years ago. The companies protect themselves by explaining their behaviour with several reasons, like destroying the clothes to not sell them by mistake or to prevent trafficking in developing countries when their clothes are donated to the very poor there.
But on the contrary very good partnerships between fashion retailers and charity organisations seem to be existing like Monsoon and Newlife (a british charity helping kids born with disabilities). 
So in the end ethical behaviour not only means selling of products that are manufactured under human circumstances but also taking on responsibility for the whole product live cicle. 

Sunday, October 24, 2010

The Case of "Primark"


Is Primark really an unethical company or just a victim of their own partners?
There have been several scandals of using child labour in production facilities of Primark suppliers in India during the past years but the company's image was never strongly affected. They survived every scandal without losing customers and indeed set in to the Ethical Trading Initiative. This organisation fights for the human rights of employees all around the world and Primark as a textile retailer could only join ETI through promising and proving their ethical responsibility.
In 2009 Primark had to face allegations and public discussions again during the UK 'sweatshop' scandal. Some reporters of The Guardian and BBC smuggled an undercover journalist into TNS Knitwear, one of Primark's suppliers located in Manchester.
The working conditions at TNS Knitwear were absolutely inhuman and illegal. People were working there 12 hours a day 7 days in a week for half of the minimum wage (3£ per hour). Some of them had no working permits while others even didn't have a visa and also the health and safety standards set by the british government weren't followed. The journalist had no problems to get a job there and made some films with a hidden camera.  
Primark strained their own internal investigations and affirmed their innocence. The company had to remove all ETI certificates because the requirements for ethical behaviour was ment for all suppliers and subcontractors of the Primark group. Even if Primark wasn't aware of the ongoing abuse of human beings at TNS Knitwear, the group's management couldn't put all the blame on TNS as easily as they did. 
Regarding the company history facing child labour among their indian suppliers Primark was obligated to supervise and controll all their partners - on the one side to make sure that ETI rules were hold and on the other side to obviously prove their social responsibility... and not only promise it!
Maybe Primark wasn't to blame for people working at TNS in such bad conditions, but still Primark was to blame for not learning from former incidents which means the company itself was to blame for not reacting.


Tuesday, October 19, 2010

What is social responsibility?

Social responsibility in general can be divided in 2 parts: Human Responsibility and Environmental Responsibility. The best known examples are not using child labour, adapting to various health standards in the working environment, reducing emissions and keeping up to the ecological footprint.
All the above mentioned social behaviours can be transferred on the textile and clothing industry.
Child labour still is a very big issue in this branch, because a lot of companies produce their goods in developing countries and there often aren’t enough official inspections and supervision institutions and if there are, they probably are corrupt. Health standards are often neglected because of shortage of money or insufficient observation. These standards are often disregarded from the company’s management, but on the other hand not asked for by their employees, because they either don’t know what their rights are, or they’re threatened by losing their job and as a consequence often their livelihood.
The ecological footprint is a measure to the extent of human damage to the ecosystems of our planet. It focuses on the natural ability to regenerate and the amount of biologically productive land and sea that is necessary to nourish the actual population. However the human race has been living beyond its means over the last years. The ecological footprint shows how much food we need on the one hand but also how much damage we cause with industrial and chemical waste (often produced by the textile industry). 
It is important to keep the ecological footprint at a minimum, because we are not only destroying and exploiting our actual environment, but we damage it for all the following generations. 

Monday, October 18, 2010

Can this be real?


No matter if it is a Primark, H&M, Zara, Topshop or Walmart shop opening...
No matter if the shop was in Europa, Asia or the US... 
No matter if they had to wait for hours...
No matter if the weather was horrible...
No matter if they behaved ruthless...
No matter if they were hurting somebody... 
                                                                                 ...people reacted the same...

Think about it...


Have you ever seen stores filled with stands like this? 
          - I'm sure you have.
But have you ever wondered why clothes can be offered so cheap? 
          - I'm sure you don't have.

Monday, October 11, 2010

My motivation for this blog


First of all, I’d like to introduce myself a little bit. I am a 22 year old student from Germany doing a semester abroad at Griffith College in Dublin. I’m doing a Bachelor’s degree in International Business and my main subjects are Human Resource Management and Marketing.
After High School I decided to do an internship in a fashion company as I have been always interested in this. Not only that I’m passionate about styling and fashion as a way to define a personality or lifestyle, but also because my father owns a textile intermediary agency in Germany, that I’d love to work for one day. So I applied for internships and did my first one in Switzerland in the Design and Product Development Headquarters of Hugo Boss. My second working experience was right after finishing with HB in Barcelona with Prominent Apparel Spain, a design office working for the Inditex Group (one of the world’s largest textile corporations which owns Zara, Massimo Dutti, Stradivarius, Pull&Bear, Induyco among others).
During my internships I got in touch with social aspects of my passion for the first time. I never thought about this before and it took me some time to reflect all the new facts and opinions so that I could make my own point of view. I will try to give people with less insight information an overall view about this topic and I hope you will enjoy reading my thoughts and that you can make up your minds.